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Hispanic Community Education Toolkit

COVID-19 Vaccine Education Initiative

We know that many Hispanic families and individuals have concerns and questions. And that's okay.

We're here to make it easy to educate your community members about COVID-19 vaccines.

How to Use This Toolkit

If you are building your own creative campaign, you can review our latest audience insights and adapt our messaging guidelines to create motivating messaging and creative for Hispanic audiences.

If you are looking for existing assets to use in your campaign, check out our shareable videos, social graphics, email templates, and PSAs. All assets are free for use.

Faith organizations can find tailored materials for their congregants and networks in our toolkit for Hispanic Faith Communities.

View our Hispanic Faith toolkit
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Craft the Right Message

Find message guidelines and audience insights to help inform your own communications strategy.

Explore Existing Assets

Find free social media graphics, videos, email templates, customizable materials, PSA assets, and more to download and share.

We are hosting virtual townhalls and online community-led gatherings to answer questions and help build confidence in the COVID-19 vaccines.

All materials were created based on extensive research with Hispanic Americans and in collaboration with people who self-identify as members of the Hispanic or Latino community.